Guardians of Spring

 

The Branding Circle
for Women Leaders

At Guardians of Spring, we believe that brands grow stronger when women grow together.

This is not a course. It is a circle — a living community of women leaders who want to align their brand with their deeper purpose and share that journey with others.

When you step into the circle, you enter a space of clarity, support, and inspiration. A place where your brand is not built in isolation, but in connection.

The monthly workshops at Yumé are the heartbeat of the circle. Intimate gatherings of 10 women, each one focused on an essential part of branding: from discovering your Why to defining your archetype, shaping your identity, and learning to stand apart as a challenger.

It’s not just about building a brand.
It’s about embodying your values, expressing your essence, and leading with purpose.

Our mission is simple:
To give women leaders the circle, the tools, and the confidence to align their brand and unleash its full potential.

 

LAUNCH YOUR BRAND SURROUNDED BY INSPIRING WOMEN

Workshop Themes

Each month, the circle gathers at Yumé for a workshop limited to 10 women.
Every workshop is both a teaching and a ritual — a chance to uncover another layer of your brand’s essence.

  • Finding your Why

    BUILDING THE FOUNDATION
    Unearth the Purpose of Your Brand

    Discover the deep “Why” behind your business.

    Align your brand’s core mission with its products and services to ensure clarity and purpose.

  • Your Brand Archetype & Personality

    BRAND PERSONALITY
    Define the Soul of Your Brand

    Learn how to shape your brand’s personality based on archetypes and emotional connections.

    Align your brand’s tone and identity with its true character to create a lasting impact.

  • Building a Strong Brand Identity

    BRAND IDENTITY
    Moodboard

    Create a visual identity that reflects your brand’s essence.

    Learn how to build a moodboard that sets the tone for your brand visuals.

  • Brand Aesthetics

    BRAND IDENTITY
    Logo, Typography & Device

    Design your logo and choose the right typography

    Learn how to use your brand identity on your collateral

  • Find your Palette

    BRAND IDENTITY
    Colours

    Discover the deep meaning behind the psychology of colours

    Learn the seasonality of colours and discover what colours are best suited to your brand

  • Challenger Brands

    BRAND STRATEGY
    Stand Out and Lead Change

    Understand what makes a brand a true challenger in its industry.

    Learn how to position yourself against the mainstream, set new standards, and inspire loyalty through differentiation.

WORKSHOP DETAILS

Join our Circle

  • 1 live workshop per month (90–120 minutes)

  • 1 group brainstorming/Q&A session per month

  • Ongoing access to the community space

  • Location: @Yumé Monaco

  • Who is this for?: Entrepreneurs, business owners, and creatives looking to create or enhance their brand.

  • Single Workshop: €200

  • Monthly Circle Membership: from €100/month (min 6 months)

 

Why Choose
Wind & Salt Academy?

Expert-Led Instruction

The workshops are developed and taught by an industry expert who has over 25 years of experience in branding, marketing, personal development and entrepreneurship.

Actionable Insights

You'll not only learn branding theory but gain practical tools and techniques to apply immediately.

Community Support

Join a network of like-minded entrepreneurs, all on the same journey to create brands with purpose and passion.

Hands-on Learning

Each session includes assignments and exercises that ensure you’re building your brand step-by-step.

In-Person Sessions

Each session is 120 minutes including the core lesson, interactive discussions, practical demo, Q&A and weekly assignment brief.

Check-in Point

1 group brainstorming/Q&A session per month

STARTING IN OCTOBER 2025

Join-us

Click here to sign-up to Guardians of Spring and start building a brand that will stand out in the marketplace and truly align with your purpose.

Regular Price: €200 per workshop

Monthly Circle Membership: from €100/month (min 6 months)

Meet your expert

Stephanie Reinert

In 2016, Stephanie Reinert founded Wind & Salt Studio, a boutique branding and website design hub in Monaco. With over 25 years of experience in crafting transformative visual identities and strategic website designs, Stephanie is a seasoned expert in guiding entrepreneurs and CEOs toward brand clarity and success. Her global experience spans across major business hubs like London, Geneva, Brussels, Miami, Hong Kong, and Monaco, where she has helped businesses illuminate their potential through her innovative and purpose-driven approach to branding and design. Stephanie’s visionary expertise empowers brands to align with their core purpose, turning ideas into authentic, impactful brands that thrive in today’s marketplace.

Testimonials

  • "Stephanie’s expertise in branding and archetypes was a game-changer for our bungee studio. She helped us define the soul of our brand to life in an authentic and compelling way. The brand she developed not only stands out in a crowded marketplace, but perfectly captures the energy and uniqueness of what we offer. The entire process was transformative, and we now have a stunning brand that truly resonates with our audience."

    — Audrey Carter - AO Studio

  • "Working with Stephanie brought incredible clarity to my brand. As an architect, I struggled to define my brand's deeper purpose, but her guidance helped me connect my work with a higher vision. The brand identity she developed not only looks stunning but perfectly captures the essence of my architectural philosophy and mission."

    — Yann Gendre Studio - Architect

  • "Thank you for your work on our brand identity, the result is truly stunning."

    — Severine Gambardella- Neomove

  • "Just wanted to say how good of a presenter I thought you were and the way you engaged with the audience as well from the get-go. That's not a skill we often see well delivered all the time!"

    — Isabel Giordino, Entrepreneur

Contact

Do you have any questions?
Reach out to us at hello@windandsalt.com

Let’s build your dream brand, together.