LIFESTYLE / FASHION
Atelier 91
Atelier 91 is a bespoke sustainable fashion brand creating made to measure shirt dresses.
The visual identity developed aimed to bring forward the unique points of this brand, including the versatility of the designs, the handcrafted nature and couture finishings, as well as the sustainable materials being used.
This is translated in the branding through graphic visual aesthetic details, such as the crayon finish for the logo, as well as background material used on the collateral.
The photographic style guide developed also aims to portray feminism in all its glory;
With sensual black and white portraits of women in a creative setting wearing crisp white shirts.
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