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BUILDING THE FOUNDATION
Unearth Your Brand’s Essence
Before your business can grow, your brand must take root.
This workshop is an inner and strategic journey — a space to pause, look within, and reconnect with the deeper “Why” that guides everything you create.
Through guided reflection and the language of archetypes, you’ll uncover the emotional and strategic essence of your brand — the story that gives meaning to your business and direction to your next chapter.
Walk away with a renewed sense of clarity, a purpose that feels anchored, and the confidence to build a brand — and a business — that truly serve others.
Date : Thursday 6th November 2025
Time : 10am-12pm
Location : yumé (Monaco)
BRAND STRATEGY
Stand Out and Lead with Purpose
Challenger brands don’t wait for permission — they lead with belief, creativity, and purpose.
This workshop explores what it truly means to stand apart in your market, not by being louder, but by being bolder, truer, and more inventive.
Through the principles of Challenger Brand Strategy — from purposeful naivety to cross-pollination and daring storytelling — you’ll learn how to question conventions, craft original marketing ideas, and build a brand that inspires loyalty by thinking differently.
Leave with a renewed sense of courage, a sharper positioning, and fresh ways to make your message impossible to ignore.
Date : Thursday 11th December 2025
Time : 10am-12pm
Location : yumé (Monaco)
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