BRAND STRATEGY
Stand Out and Lead with Purpose
Challenger brands don’t wait for permission — they lead with belief, creativity, and purpose.
This workshop explores what it truly means to stand apart in your market, not by being louder, but by being bolder, truer, and more inventive.
Through the principles of Challenger Brand Strategy — from purposeful naivety to cross-pollination and daring storytelling — you’ll learn how to question conventions, craft original marketing ideas, and build a brand that inspires loyalty by thinking differently.
Leave with a renewed sense of courage, a sharper positioning, and fresh ways to make your message impossible to ignore.
Date : Thursday 11th December 2025
Time : 10am-12pm
Location : yumé (Monaco)
BRAND STRATEGY
Stand Out and Lead with Purpose
Challenger brands don’t wait for permission — they lead with belief, creativity, and purpose.
This workshop explores what it truly means to stand apart in your market, not by being louder, but by being bolder, truer, and more inventive.
Through the principles of Challenger Brand Strategy — from purposeful naivety to cross-pollination and daring storytelling — you’ll learn how to question conventions, craft original marketing ideas, and build a brand that inspires loyalty by thinking differently.
Leave with a renewed sense of courage, a sharper positioning, and fresh ways to make your message impossible to ignore.
Date : Thursday 11th December 2025
Time : 10am-12pm
Location : yumé (Monaco)
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